Heuristic Evaluations
A heuristic evaluation is a cost-effective, usability testing method where a website or app is assessed against established usability principles. It helps identify design flaws that impact user experience (UX). For businesses, it’s crucial to improve website performance, boosting user satisfaction, enhancing navigation, and increasing conversion rates for better ROI.
UX & UI Audit
A UX & UI audit evaluates a website's user experience (UX) and interface design (UI), identifying usability issues and improvement opportunities. It's crucial for businesses to enhance customer satisfaction, increase conversions, and reduce abandonment rates. Well-designed interfaces drive engagement, build brand trust, and create competitive advantage—directly impacting revenue and customer retention.
Accessibility Audit
An accessibility audit evaluates digital content for compliance with The Web Content Accessibility Guidelines (WCAG) standards, ensuring everyone can use your website regardless of disabilities. Businesses benefit from expanded audience reach, reduced legal risks, improved SEO rankings, and enhanced brand reputation. The UK disability market alone is worth around £274 billion per year, representing significant revenue potential through inclusive design.
User Journeys
User journeys map the complete path customers take when interacting with your brand from initial awareness to purchase and beyond. These visual roadmaps help businesses identify pain points, optimise touchpoints, and create seamless experiences that drive conversions. Understanding customer behaviour enables targeted improvements, increases satisfaction, and builds loyalty. Directly impacting revenue growth and competitive advantage.
Site / Content Mapping
Mapping your website's structure, and organising content hierarchy to optimise user flow helps to visualise and agree on where information should logically sit within your product. Businesses benefit from improved navigation, enhanced SEO performance, and streamlined content management. Strategic content placement increases engagement, reduces bounce rates, and creates intuitive experiences that convert visitors into customers.
Wireframing
Wireframing creates simplified visual blueprints showing content layout, information hierarchy, and functionality before visual design begins. A wireframe illustrates content types, hierarchy and the intended functionality of a website or app. It can also help stakeholders and teams focus purely on a product's structure and functionality, saving time and money in the early stages of a project by identifying usability issues before expensive development begins.
Visual Design
Visual design focuses on the aesthetics and usability of a product through colour, typography and imagery to create a visually appealing and effective user experience. It communicates brand personality, enhances information hierarchy, and guides user attention. For businesses, compelling visual design increases credibility, engagement, and conversion rates while differentiating from competitors. Professional aesthetics enhance user satisfaction and perception of quality driving customer loyalty and business growth.
Interaction Design
Interaction design defines how users engage with digital products through responsive elements, animations, and behavioural patterns. It creates intuitive, satisfying experiences that guide users toward business goals. Well-crafted interactions reduce friction, increase efficiency, and build emotional connections with users. For businesses, optimised interaction design increases conversions, lowers support costs, and creates memorable brand experiences that drive customer loyalty.
Design Systems
A design system is a comprehensive set of design principles, guidelines, and documentation, often including a pattern library. It ensures consistency across products and teams, making design processes more efficient. For businesses, a design system improves collaboration, saves time, and enhances brand consistency, boosting user experience and operational efficiency. I can advise on the tools and processes needed to kick-start your own design system.
Prototyping
Prototyping involves creating an early model or release of a product to validate design concepts. Rapid prototyping helps businesses gain valuable feedback through visual representation, facilitating better discussions and decision-making. It accelerates product development, reduces risks, and ensures alignment with user needs, ultimately improving user experience and satisfaction.