SHY Lifestyle: A native app connecting high-net-worth individuals with exclusive travel, yacht, and dining experiences via seamless membership & booking.
Sector: Retail, Events, Travel, Memberships
SHY Lifestyle, a purveyor of luxury travel and lifestyle management based in London, UK, specialises in crafting personalised concierge services and delivering unforgettable experiences. Our innovation brought the traditional concierge service into the digital realm by creating a native app that empowers customers to easily register and oversee their experiences, eliminating unnecessary wait times.
UX research shines a light on SHYLifestyle's users. It reveals their needs, wants, and pain points, ensuring the app is built for them, not just technology. Wireframing sketches the blueprint. It maps out the app's structure and functionality, creating a clear path for users to navigate. User flows weave those paths together.
They tell the story of how users move through the app, ensuring each tap and swipe leads to a seamless experience. By prioritizing these elements, SHYLifestyle crafts an app that's intuitive,enjoyable, and drives engagement, making it bloom in the competitive app landscap
Dark blue and gold are a classic and timeless combination that exudes opulence and luxury. Dark blue, with its deep and regal hue, evokes a sense of sophistication and serenity. It symbolizes depth, stability, and authority, making it a popular choice in luxury design.
When paired with gold, a colour associated with wealth, extravagance, and prestige, it creates a harmonious and visually striking contrast. The gleaming gold accents or highlights against a rich dark blue backdrop convey a sense of richness and exclusivity. This luxurious color scheme is often seen in high-end interior decor, fashion, and branding, as it instantly elevates the overall aesthetic to create an environment or product that feels sumptuous and elegant.
The app's interface should be seamlessly intuitive, reflecting a deep understanding of the client's needs and desires. Navigating through services, reservations, and personalized recommendations should be a fluid and delightful experience. From the moment a user opens the app to the completion of their request, the journey must be marked by simplicity and opulence. This includes sleek, visually appealing design, intuitive gestures, and swift responsiveness, all while maintaining a sense of exclusivity. The attention to detail and personalization must be palpable, leaving users with the feeling of being truly pampered throughout their digital interaction with the luxury concierge service
I created the video below in after effects to visually showcase a few of the areas SHY Lifestyle work with in various luxury markets. Saturation dropped and the slowness of the video was intentionally added to scream luxury. The video can be used for marketing purposes or on the website in the hero section.
I conceptualised and crafted an entire comprehensive design system for SHY Lifestyle to align with their objectives of launching an MVP and nurturing the ongoing growth of their product and services. This design system afforded the opportunity to meticulously consider intricate elements such as buttons, forms, and acceptance notifications. Much like assembling Lego blocks, I systematically pieced together visually captivating pages that maintain a seamless and consistent aesthetic throughout the app."
