A festive donation journey to generate donations to help people leave homelessness behind.
Non-profit, Homelessness.
Design an interactive christmas campaign that is fun and encourages younger people to donate
Crisis UK are the national charity to help people leave homeless behind. The charity offers year-round education, employment, housing and well-being services. Every Christmas, Crisis launch a festive campaign to generate donations but this campaign was about designing a fun, festive donation funnel for all ages.
Crisis has a strong brand foundation, the goal of every project, including this one, is to use their fonts, colours, and imagery in the most cohesive manner. This year they wanted to energise the donation and make it “fun” so we explored animations, transitions, and a certificate that children could share in order to
engage the donation and make it more enjoyable. Whilst exploring and introducing animationsand audio into this small project has allowed me and the team to explore gamification and challenged us all in ways to further the design/development to elevate a typical static design.
As we delved into the world of animations, I created a prototype to meticulously test. Especially focusing on the sensory aspects as there were multiple moving elements it meant close collaboration with a front-end developer to ensure audio effects and animations were as expected.
Throughout this creative process, I consistently collaborated with the development team to ensure feasibility as I knew I wanted to push the creative boundaries but I needed to ensure the desired outcome was achievable while adhering to budget and timeline constraints.
A visually striking campaign, on brand, engaging and fun. While minimal tweaks were made to ensure readability of the brand white on red or vice versa, it’s almost impossible to notice yet making a large difference to those users who may
have visual impairment or engage with screen readers. The ability to add animation really brought some life into the campaign through interaction. Nevertheless, once again a very happy client and successful campaign.
Ready to create inclusive digital experiences? Let's work together.